Blog
Field notes from the Synergy team
AI-native marketing playbooks, build logs, and the occasional teardown of how the agents we ship actually work in production.
- dtc-marketing-automation
DTC Marketing Automation: What an Agency Actually Builds (and What We Refuse To)
Most 'automate everything' pitches end in broken handoffs and a 15-25% lead drop. Here's what a DTC marketing automation agency actually builds — the stable-plumbing-vs-human-judgment filter, the 60-day rebuild across Klaviyo / Meta CAPI / GA4 / Shopify, the tooling we use, and the seven things we refuse to automate even when a client offers to pay.
Read article - linkedin-content-automation
LinkedIn Content Automation: Trend Analysis + AI-Detection Workflow for B2B Operators
Done badly, LinkedIn automation is why every feed reads like the same prompt engine. Done right, it's a four-layer workflow — trend pulling, draft assembly, AI-detection filtering, scheduling — that automates what gets worse the more a human touches it, and keeps the opinion, the anecdote, and the comment thread human.
Read article - founders
If you have a business — or you're about to start one — you need a growth OS, not more tools
Solo founders, small business owners, in-house teams of one. The advice 'just hire a marketer' or 'just use this tool' is broken. Here's the shape of what actually works.
Read article