Google Tag Manager
GTM container built from scratch (or untangled if inherited): data layer schema, versioned tags, debugged in staging, shipped clean.
Analytics
Analytics setup, done right
GTM, GA4, ad pixels, heatmaps, server-side conversions — installed, configured, and tested. We don't reinvent analytics. We make sure yours actually works.
Analytics setup · what we install
From <head> to BigQuery — wired up properly.
GA4, configured for your business
Custom events, conversions, audiences, enhanced measurement, BigQuery export. Not the default install — tracking that maps to revenue.
Ad pixels + server-side CAPI
Meta, Google Ads, TikTok, LinkedIn — client pixels with server-side Conversions API fallbacks. Survives iOS, ad-blockers, and cookieless.
Performance analytics
Vercel Analytics, Speed Insights, Core Web Vitals. Catch what is slowing your funnel down before Google ranks you for it.
Heatmaps + session replay
A heatmap and session-replay tool of your choice, installed and segmented by funnel stage, with privacy masks on PII fields pre-configured.
Audit + cleanup of existing setup
Inherited a mess? We map every tag firing, kill duplicates, fix attribution leaks, and ship a clean container with full QA in staging.
Frequently asked
Analytics setup — FAQ
Correct — we are not replacing GA4 or Mixpanel. We install, configure, and maintain the tools you already trust (or should). Synergy is the team that makes sure your stack actually fires the right events to the right places.
Ready to ship faster?
One workspace replaces your growth stack — and your team gets back to building.
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